Best Follow Up Boss Alternatives for Real Estate Agents (2026)
Last updated August 2026
Follow Up Boss earns its reputation. G2 reviewers rate it 4.6/5 across 115 reviews with a 9.0/10 ease-of-use score, and it's genuinely one of the cleanest, easiest-to-learn CRMs in real estate. If you already have a website and lead sources, there's a real case for just using it as-is.
The reason agents look elsewhere is what it deliberately leaves out, and who owns it now. It's CRM-only by design: no website, no lead capture, no AI that replies to leads for you. Calling is a further +$39/user/mo, and pricing jumps from $69/mo for one seat to $499/mo for ten. It's also a Zillow product: Zillow acquired Follow Up Boss in December 2023, and in October 2025 announced Zillow Pro, a suite (reported at $138/mo for a single seat) that bundles Follow Up Boss with Zillow's agent products. This list was built from published pricing pages and page-verified G2 data, not sales calls. We build every alternatives page the same way, including this one: ListingStack is listed first, and we're disclosing upfront that it's our own product.
Why agents look for a Follow Up Boss alternative
Zillow acquired Follow Up Boss in December 2023, and it now anchors the Zillow Pro suite (reported at $138/mo). If you're stepping away from a Zillow program, or just want a CRM independent of any portal, that ownership matters.
No agent website, no lead capture, no AI responder. Follow Up Boss expects you to bring those from elsewhere and connect them in.
Calling is a +$39/user/mo add-on on top of the base plan.
$69/mo for one user climbs to $499/mo for ten, a steep curve as a team grows.
Website, lead-gen, and AI lead handling all have to be sourced and paid for separately, then integrated.
The alternatives, honestly compared
- 1.
ListingStack
Complete CRM + AI lead concierge, no setup projectFull disclosure: ListingStack is our product. We put it first because this page exists to make the case for it, but every entry below gets its genuine strengths named, and the “who it fits” lines are honest, including ours.
The full CRM (contacts, buyer and seller pipelines, deal tracking) plus an agent website with lead capture, document templates with an AI digitizer, drip email and AI-written campaigns, and an open-house QR kiosk, all in one plan.
Pricing: $69/mo Agent plan, 14-day free trial, no card required. $149/mo Pro Concierge (founding price, $199 after) adds the AI lead concierge. No contract, no setup fee, no sales call.
Genuinely good at: The AI concierge answers new leads by email within minutes, so the CRM works even while you're mid-showing, and the website, documents, and campaigns ship in one plan instead of a pile of add-ons.
The catch: It's responsive web, not a native iOS or Android app, and there's no live MLS/IDX feed; listings are entered and managed directly in ListingStack. Texting is a Pro Concierge add-on at $39/mo plus a $39 one-time setup for carrier registration.
Best for: Agents who want a complete CRM without a setup project or a per-seat spreadsheet to manage.
- 2.
Wise Agent
Cheap, month-to-month CRM you'll likely outgrowA CRM with landing pages, email marketing, and transaction management, built for agents who want something functional and inexpensive with no long-term commitment.
Pricing: $49/mo ($42/mo billed annually), or $69/mo with WiseSocial. No setup fee, 14-day trial, month-to-month.
Genuinely good at: Genuinely one of the cheapest full-featured options in the category, with no contract and no setup fee, so the cost to try it is close to zero.
The catch: SMS is +$11/mo plus an $80 one-time carrier registration, WiseSocial is +$20/mo, and extra landing pages are $5/mo each; team members share a single login rather than getting their own seat. Complaint themes point to a dated, cluttered interface and email deliverability issues.
Best for: A solo agent on a tight budget who mainly needs contact and transaction tracking, not a website or AI lead handling.
- 3.
IXACT Contact
Website and CRM bundle with a la carte everything elseA CRM with email marketing, a monthly e-newsletter, an agent website, a mobile app, and Google calendar sync.
Pricing: $55/user/mo ($46.75/mo annual), with additional team members at $34/mo. Free trial, no contract, cancel anytime.
Genuinely good at: The core plan bundles more out of the box than most simple tools, website included, with no contract and a real free trial to test it.
The catch: IDX data is a further +$50/mo plus a $69 setup fee, Social Stream is +$20/mo, and text marketing is +$5/mo plus per-message credits. Complaint themes include email deliverability, email-only support, and Google sync issues.
Best for: An agent who wants a website bundled with the CRM and is fine assembling IDX and texting separately.
- 4.
Lofty
Powerful automation once you finish the setup projectA CRM and lead-gen platform (formerly Chime) with AI tools, CMA generation, and home-value tools available as add-ons.
Pricing: Roughly $449 to $1,500/mo plus a $299 to $500 one-time setup fee. AI, CMA, and home-value tools are paid add-ons on top.
Genuinely good at: Strong automation once it's configured, with a genuinely capable feature set behind the price.
The catch: G2 implementation data points to roughly two months to get fully set up, at odds with the platform's own tagline, 'with less effort, it's that simple.' The AI and valuation tools you'd expect bundled are separate paid add-ons.
Best for: A high-volume team with the time to invest in a multi-week setup and budget for the add-ons.
- 5.
BoldTrail (kvCORE)
Enterprise suite built for a team with staff to run itAn all-in-one lead-gen and CRM suite from Inside Real Estate, with a strong lead engine, automation, and training content.
Pricing: Quote-only, sales-gated pricing; solo agents have reported roughly $499 to $750+/mo. Annual commitment by default, with BBB complaints about the cancellation process.
Genuinely good at: A strong lead-generation engine and an unusually deep library of training videos, genuinely useful once the platform is configured.
The catch: You have to talk to sales to learn the price, setup runs 2 to 4 weeks, and even five-star reviewers describe features they aren't using ('there is so much I am not using'). It reads as built for a buyer who has staff to run it, not a solo agent.
Best for: A team or brokerage with the headcount to configure and operate a full lead-gen suite.
- 6.
CINC
Premium lead-gen suite, quote-only and onboarding-heavyA premium lead-generation CRM built around paid lead quality, with onboarding support.
Pricing: Quote-only; reported pricing runs roughly $899 to $1,500/mo. 12-month contract, with BBB complaints about cancellation and refunds, including one $6,000 dispute.
Genuinely good at: Strong lead-gen quality is the reputation it's built on, and the platform backs that up with real onboarding support.
The catch: Pricing isn't published, onboarding is heavy, and a recurring review theme describes the platform as overwhelming at first. The 12-month contract raises the stakes of that ramp-up period.
Best for: A high-volume team focused specifically on paid lead-gen quality who has budget for a premium platform.
Common questions
- What is the best Follow Up Boss alternative for a solo agent?
If you want the website, documents, and AI lead handling that Follow Up Boss leaves out, bundled into one plan, ListingStack ($69/mo Agent, $149/mo Pro Concierge) covers that ground without per-seat pricing.
- Is Follow Up Boss cheaper than the alternatives?
At $69/user/mo for one seat it's competitive, but it only covers the CRM. Once you add a website, lead-gen tools, and calling (+$39/user/mo), and a team grows toward the $499/mo, 10-user tier, the total cost catches up to a bundled plan.
- Is Follow Up Boss actually as easy to use as people say?
Yes, that part of its reputation is earned: 4.6/5 on G2 across 115 reviews with a 9.0/10 ease score. The tradeoff isn't quality, it's scope: it's CRM-only by design.
- Who owns Follow Up Boss?
Zillow. It announced the acquisition in November 2023 and completed it that December. In October 2025 Zillow announced Zillow Pro, a suite bundling Follow Up Boss with My Agent and Agent Profiles, reported at $138/mo for a single seat, with Zillow Preferred partner agents getting it at no extra cost through 2026.
- I'm leaving Zillow's Preferred program. Do I have to leave Follow Up Boss too?
No, Follow Up Boss still sells standalone plans. But Preferred's free access to Zillow Pro ends with the program, so staying means paying Zillow directly for your CRM. If that's the moment you'd rather move to an independent platform, ListingStack bundles the CRM, agent site, and AI lead handling for a flat $69 or $149/mo. There's a full guide at listing-stack.com/leaving-zillow.
- Can I switch from Follow Up Boss without losing my contacts?
ListingStack offers free white-glove migration for founding customers. See listing-stack.com/switch for details.
More comparisons: how ListingStack compares · ListingStack vs HubSpot · Wise Agent alternatives · Top Producer alternatives · Lofty alternatives · kvCORE (BoldTrail) alternatives
Comparisons based on publicly available pricing and documentation as of August 2026; competitor prices and terms are often quote-gated or change, so verify current details with each vendor. Product names and trademarks belong to their respective owners. Spot an inaccuracy? legal@listing-stack.com
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