Opportunities.

In ListingStack, an opportunityis a lead — someone who's shown interest but isn't yet under contract. Most opportunities arrive automatically from your public agent site, but you can also create them by hand for phone-in inquiries or walk-ins.

Where opportunities come from

• Inbound from your public site — any contact form submission on /a/<your-slug> creates a new opportunity and a matching contact (if the email is new).
• Manual entry — pick a contact, add a source and message, and it's in the pipeline.

Opportunity status

An opportunity moves through these statuses:

• new — just arrived, not yet contacted
• contacted — you've reached out
• qualified — they're a real buyer/seller and worth working
• converted — escalated into a deal
• lost — not going anywhere

The dashboard's "New leads this week" card counts opportunities with status in new/contacted/qualified created in the last 7 days, so the moment you convert or lose an opportunity, the metric updates.

Working an opportunity

The opportunity detail page has everything you need in one view:

• The contact's name, email, and phone with one-click actions
• The original message / source that brought them in
• Status dropdown to advance them
• A full activity timeline — every email you send, every status change, every note
• A Convert to Deal button for when things get serious

Replying to an opportunity

Next to the contact's email, you'll see two buttons: Reply and Email.

• Reply is a plain mailto:link. It opens your default mail app with the contact's email pre-filled. Sends and replies live in your own inbox. Nothing gets logged in ListingStack.
• Emailopens an in-app compose modal. You type subject + body and the email goes out via ListingStack. It's logged as an activity on the opportunity timeline, and you get open-tracking so you know when they read it. Replies come back to your real email inbox.

The two coexist on purpose. Use Reply for quick, conversational back-and-forth where you want the thread to live in your mail client. Use Email when you want a record in the CRM — first outreach, follow-ups, anything you want to show up in the opportunity's timeline.

Converting to a deal

When an opportunity becomes a real transaction, click Convert to Deal. You'll pick the listing (if one applies), set a projected close date, and the deal shows up in Dealswith a full task checklist ready to go. The opportunity's status flips to converted.